USMNT Rebrand
Brand Identity
This rebrand of the United States Men’s National Soccer Team brings a fresh energy to a team that’s always been about heart, pride, and ambition. Inspired by the players, the fans, and the moments that define American soccer, the new identity uses bold colors, clean type, and dynamic visuals to capture what it means to represent this country on the world stage. With the 2026 FIFA World Cup on home soil, the goal is simple: to unite the nation and show the world who we are.
Figma
Photoshop
Illustrator
InDesign
After Effects
Logo & Colors
Posters
Uniforms
Website & Social
Applications